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DR.AGARWALS

Work

Website Design

Line of Business

Healthcare

Designing a service website for a leading eye care chain in India.

Introduction

In the era of information overload and jargon, we set out to optimise for maximal clarity for anyone who visits the site and helps them make a more informed choice on how to proceed.

About
My Role

UX Design

Visual Design -Lead

Team

Guru

Rozann

Suren

Smriti

Timeline

14 Weeks (Nov20-Jan21)

Team

Guru

Rozann

Suren

Smriti

Timeline

14 Weeks (Nov20-Jan21)

Work by

REDD Experience Design

Website

www.dragarwals.com

The PRODUCT

Dr. Agarwal's Eye Hospital is a chain of eye specialty hospitals in India headquartered at Chennai, Tamil Nadu, which started as an eye care centre and has grown to more than 95+ centres in India and 14 centres overseas.

Challenge

How might eye care patientsWho

get better information What

so that they can make good decision on their health. Why

The Problem

Understanding the
product

Information overload

The navigation was problematic, resulting in uneven distributuion of information making it harder for the users to get around the site.

Prioritsing the right information

Information architecture in the site was overloaded
with clutter and showed info leanienlty rather than categorically.

Tight Packed Architecture

There wasn't much breathing room in separating different sections in the website, which made the website seem more informationally loaded than it really is.

The Solution

Delivering on the
Impact

Clear Information Architecture

Redesigned website hero to give it a fresh look while staying on brand.

A good search

Improving the navigational problems by clearly
defining the categories up-top making it very easy
to get aroung the site.

Contrasting elements

Adding further visual interest by keeping the website duotone to help the vistors percieve the elememts on the website better.

The Structure
The Wireframes

The Approach on

Design

With contrasting fonts and additional colours all helping in making the website more accessible and lively for the users.

Typography
Designed by
Vernon Adams
Designed by
Steve Matteson
Colors
#1F54A0
brand color
#FBF150
clarity, energy, happiness
#047BD4
trust, honesty,
compassion
#00A7BC
safety, growth,
stability

The Approach on

Visual Design

Dr. Agarwal's Eye Hospital is a chain of eye specialty hospitals in India headquartered at Chennai, Tamil Nadu, which started as an eye care centre and has grown to more than 95+ centres in India and 14 centres overseas.

Confusing information
architecture.

Users want to easily be able to find their way to the ‘tweak wood armchairs’ without getting lost amidst all the different types of furniture on the website.

The Approach on

Visual Design

Dr. Agarwal's Eye Hospital is a chain of eye specialty hospitals in India headquartered at Chennai, Tamil Nadu, which started as an eye care centre and has grown to more than 95+ centres in India and 14 centres overseas.

Confusing information architecture.

Users want to easily be able to find their way to the ‘tweak wood armchairs’ without getting lost amidst all the different types of furniture on the website.

The Approach on

Visual Design

Dr. Agarwal's Eye Hospital is a chain of eye specialty hospitals in India headquartered at Chennai, Tamil Nadu, which started as an eye care centre and has grown to more than 95+ centres in India and 14 centres overseas.

The Screens
Homepage
Personal Notes

Priortizing
information.

01
Navigation

I have realised how crucial the website navigation can be and how it should match with the users current mental model.

02
Proximity of Spacing

Learning how to separate elements using white space for visual harmony, rather than introducing additional components.

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